AmeriGas
Largest propane supplier in the US

How do you get high-end home builders to consider using AmeriGas propane in their construction? To help, BMG developed a comprehensive “builder kit” that demonstrated the powerful advantages of using propane for both the builder and the home buyer. The kit included multiple items that both convinced the builder to build with propane, and tools to help the builder sell those homes to the consumer. One of the items to help the builders convince their home buyers were unique stick-on cards placed in model homes at every location where propane was used. Each card addressed the benefits of propane for that purpose. The kits were a huge success.