FOR IMMEDIATE RELEASE

AGENCY BUILDS IMPRESSIVE LEGACY:
BODINE MARKETING GROUP WELCOMES 4th GENERATION

Conshohocken, PA (October 22, 2009) – In an industry that is short on longevity and long on turnover, Bodine Marketing Group stands as a rare exception. With the addition of James D. Bodine (JD) as Principal, the agency joins an elite group of fourth-generation marketing firms.

Bodine Marketing Group started in 1931 as Elmer P. Cook Associates serving the likes of Hires Root Beer and Campbell’s Soup. The agency passed from Cook to his son Elmer, and then to Cook’s grandson, James F. Bodine (Jim), President of Bodine Marketing Group. Since its inception, Bodine Marketing Group has provided integrated sales and marketing programs and initiatives for both the largest and smallest companies and brands.   

“I couldn’t be happier to welcome my son,” says Jim Bodine, “for both personal and professional reasons. It’s great to have the next generation on-board, and his great marketing mind will only make our company stronger.”

For the past six years, JD was responsible for numerous brand-building initiatives and led several global business lines as Brand Manager for Nutrilite nutritional supplements – the world’s leading brand of vitamin, mineral and dietary supplements with annual revenues exceeding $3 billion. Prior to that, JD rose to Marketing Director at The Natural Marketing Institute, an international strategic consulting and business development firm that works with a range of Fortune 500 companies within the world of health, wellness and sustainability. There, he secured new consulting relationships with companies including Pfizer, Unilever, Frito-Lay and Atkins Nutritionals.

JD earned his Bachelor of Science in Marketing from The Pennsylvania State University, his MBA at Villanova University and actually worked in the family business for several years before pursuing his career outside of Bodine Marketing Group.

“It’s great having JD back,” says Jim Bodine, “and I’m looking forward to many years of working closely together to accomplish the goals that will help our clients, and in so doing, help the health and wellbeing of our company.”

About Bodine Marketing Group
Bodine Marketing Group is an advertising and marketing services company headquartered just outside of Philadelphia. Founded in 1931, the company creates integrated sales and marketing programs, and works with a variety of consumer packaged goods brands, pharmaceutical companies, and B-to-B businesses, including Alka-Seltzer Plus, One-A-Day Multivitamins, Chinet Premium Disposable Tableware, Wyeth Pharmaceuticals and Amerigas – the nation’s largest propane company. Its services include advertising, promotion, alternative media and strategic planning. BMG finds and tells the most powerful story there is to fully connect with customers and prospects. For more information, visit bodinemarketing.com.

Contact:
JD Bodine
Bodine Marketing Group
jdb@bodinemarketing.com
610-834-1112